Pre-Seed
Defining a razor-sharp value proposition
Developing initial messaging that resonates
Creating a foundational go-to-market framework
Identifying and validating the initial target customer segment
Embedd Customer Success into your DNA
Early Growth
Refining and scaling go-to-market motions
Optimizing sales processes and customer acquisition strategies
Developing repeatable revenue generation models
Aligning product positioning with market demands
Monetize your customer base
Ready to Breakthrough
Identifying operational inefficiencies and growth barriers
Improve customer adoption and satisfaction by understanding the customer journey
Redesign organizational go-to-market structures
Create sophisticated partnership and expansion frameworks
Implement systems that support sustainable growth
Ensure the customer is @ the center of your strategy
Drive growth and increase NPS through a data-driven CX Strategy, understanding and refining your Customer Journey, and converting Customer Insights into actions
Find and Define Your Market Fit
Align and optimize sales and marketing efforts and improve conversion rates by targeting the right clients at the right time.
Scale Through a Thoughtful Partner Motion
Define a partner-focused GTM strategy that aligns with business growth goals - acquire, engage, contract, and train partner organizations based on your Partner Strategy to support both delivery and sales efforts.
For when you are not ready for a full-time sales leader
Part-time executive providing strategic leadership without the commitment or cost of a full-time hire.
Grow faster and smarter
Tailored strategies and expert insights to enhance market positioning and drive enterprise and mid-market growth.
Building a mature GTM team
Align your sales team to growth goals, identify bottlenecks and pain points.
Ensure the right sales skills are in place to meet targets - deliver unique insights and actionable recommendations leading to significant improvements in both talent utilization and process efficiency.
About Me
Having grown an enterprise SaaS business from early stages to scale, I understand the critical pivot points where founders must evolve from 'building something interesting' to 'solving a must-have problem'. I'm passionate about helping businesses discover their most viable path to growth, whether through customer discovery, go-to-market refinement, or strategic partnerships. My approach combines an investor perspective with operational expertise to help startups find their unfair advantage in the market.I'm an active early-stage investor and GTM strategist with 20+ years of experience spanning enterprise B2B SaaS, FinTech, and business automation solutions. As a Venture Partner at VU Venture Partners, I identify exceptional founders and help them achieve definitive product-market fit - the critical foundation for scalable growth and investment readiness. My investment thesis centers on founders who are solving meaningful market problems with innovative approaches and a brilliant application of technology.I do not see industry as a key characteristic for quality mentoring and advisory and my portfolio spans sales-tech, AI deepfake detection, health-tech, AI-driven process and data mining, GPU and Inference Cloud, and Web3 Proptech - helping them validate market hypotheses, refine value propositions, and build repeatable sales motions that prove extreme product-market fit.Let's run through walls together!
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